Buzzreader’s service comes in three phases:
Quantitative research and analysis
Quality deduction and analysis
Preparation of summarized report
In the first phase the Buzzreader Engine © platform analyses the entire substance of the documents (sites, blogs, groups, news, books, videos, etc), then traces a map of words, expressions, and concepts tied to the particular theme.
In the second phase the most important documents are read by a team of internet experts that examine their contents, expressions, reoccurrences, connections and dynamics of their relationships to determine its “sentiment” (the level of negativity, neutrality and positivity).
The third phase offers the synthesis of the information in a report. The immense quantity of the analyzed and cataloged data is summarized and displayed in the form of graphs and descriptions. The critical issues are highlighted and proposed for corrective action.